3 Current Innovative Brands
- Mia Davies
- Feb 9, 2020
- 2 min read
1. GLOSSIER, NYC
So much inspo and pretty aesthetics from one store alone; Glossier NYC is tiny yet is one of the most shared/reposted cosmetic stores across social media platforms such as Instagram and Pinterest. Their unique way of selling products inside the store is what attracts their customers.
For example:
No windows or visual merchandising, creating intrigue to explore inside
In-store purchasing is only via iPad - they're completely cashless
Shopping bags are personalised with the customers name tags, almost like a gift in itself
There is a factory-like machine which brings your purchase down
The staff are all dressed in the same pink, scientist-style uniform
The girly pink aesthetic is also notably “instagramable” to their target audience, alongside the mirror wall at the back of the store. They definitely know what they’re doing and this store was my favourite which we discovered on the New York trip.
2. MUJI STORES, NYC
One store in particular which we all enjoyed was Muji. I'd never heard of this brand before and ended up realising how popular it was just across New York - there were so many! Inside, the visual merchandising gave the store a chilled out vibe, with lots of neural tones and wood. All of their items seemed to be exciting and reinvented to better improve their customer's day to day lives, such as the foldable suitcase.
3. LOUIS VUITTON, 5TH AVENUE, NYC
Next stop was Louis Vuitton. This store was up there with one my favourites of all which we visited. I enjoyed the window visual merchandising a lot; the contrast of male mannequins with their painted pink colour and position, surrounded by flowers. The stereotypical juxtaposition works well and gave me the impression the brand were showcasing their spring items in particular.
Inside, the store layout was so pretty. There was a corner of the second floor which was styled like a museum, featuring their most interesting and historical collaborations, such as the LV x Tennis merchandise. On the same floor another cool use of space was the two female staff members hand-painting designs onto products, in their own office style area. This helps customers understand the price value of the LV products, due to the intricate details and personal effort levels.
The smell inside the store itself kept me in there for way longer that was necessary. They definitely do know what they're doing - and are aware that their consumers will be in the store for a long time when making a purchase.
Mia
xo
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